I‘ve been fortunate to help my clients sell a gazillion
dollars worth of on-line products and services—and that success starts with the
Subject Line.
A great subject line has one and only one objective: To get
a prospect to click and read your next message.
If you fail at this stage, your online promo will sink
faster than the Titanic.
So what makes a killer subject line—one that the prospect must
open?
I’ll answer that in a moment, but first, here are some
subject lines for successful on-line promotions I’ve written:
Subj: Why Most Detoxes and Cleanses Fail
(for natural colon cleansing product)
Subj: Double Your Testosterone Without Shots or Gels
(for e-book on men’s sexual potency and health)
Subj: Why the Chinese Don’t Get Sick Like We Do
(for health newsletter on Chinese Healing Miracles)
Subj: 4 Surprising
Forecasts for 2014
(for an investment newsletter on premier Blue Chip Growth
stocks)
Subj: Reduce Nighttime Bathroom Trips by 64%
(for a special men’s prostate/urination health formula)
Subj: Rare Sea Plant Better Than Green Tea?
(for a unique natural health formula sourced from the sea)
Subj: The CoQ10 you don’t know
(for a special, more absorbable form of CoQ10)
Each of these subject lines was linked to an email ad that
led to a landing page or video sales letter…or directly to the online
promotion.
What do they have in common?
Ideally subject lines…
- Are short, around 5-6 words
- Make a controversial or contrarian statement
- Tease, tease, tease
- Ask an intriguing question
- Reveal a unique promise or benefit—the more specific the better
- Attract the ideal prospect
- Make the reader stop—and click
- Stand out from the ordinary
In many ways, a killer subject line is like a killer
headline for an ad. It must make the reader,
stop, read and read on—or in this case, click.
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If you’d like to see samples of my successful online
promotions—landing pages and VSL (video sales letters)—just email me at
kkomae@aol.com
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