So this lady and one of her girlfriends, who also got a FREE dinner, enjoyed a delicious dinner on the house. Imagine sizzling shrimp, steak and chicken done "teppan" style by Benihana's famous chefs--yes, that includes flipping a shrimp onto your plate--cooked right before your eyes. YUM!
Sounded good to me, so I went to Benihana's website looking for my FREE birthday dinner--since my birthday is comping up.
To claim it was simple...I just needed to give Benihana my email address and the date of my birth.
It's a win win situation. I get a FREE $30 meal and they get two items of importance for keeping in touch with me.
For your business, I have two very important questions.
One--how valuable is an email address and some important personal information about a prospect or customer
Two--what are you willing to give to get theat information?
Ideas: a FREE product or sample bottle of a product (perhaps the prospect pays shipping). A FREE special report of value, downloaded instantly. A FREE copy of "notes" for an upcoming "webinar" to tease atendees to come. A FREE gift certificate for future purchases. Or a FREE meal.
(Of course, once you have the email address and personal information about a propect, you will need to know how to keep in touch with him to maximize your marketing. More on how to do that to come.)
