Are You Calling Out Your Best Propsects?

In order to write a hard-hitting, money-making “mega” promotion—one that will mail or run for years—you need to make sure you’re targeting your best prospects.

Your ideal prospect needs to know the direct mail piece, space ad, online promotion or TV spot is just for him or her—like a laser zooming in on one and only one customer.

Space ads pose the incredibly tough challenge of getting the prospect’s attention in literally seconds—that’s all the time you have to see if you can get that prospect to stop—read—read on and call to buy.

Combine the calling out of that prospect with a unique benefit, and you have a winning ad.

Eugene Schwartz is considered one of the greatest copywriters of all time, and time and time again, he had the knack of writing a space ad that did just that.

Take for example his famous ad for the book, How to Increase Your Money Making Power. His headline, seen in the ad below, magically reads:

DO YOU HAVE THE COURAGE TO EARN HALF A MILLION DOLLARS A YEAR?





















What man who was ambitious and wanted more money could resist this ad?

Then, this subhead made the ad even more targeted and exclusive: “This is a private advertisement. It is meant for the tremendously ambitious man only.”

Sheer genius.

For a successful ad I wrote that ran in Individual Investor magazine, my target prospect was a frustrated futures trader. In the ad below, the headline calls out:

For Futures Traders Who Hate Losing Money!






















Calling out the prospect’s main frustration was the key to this ad’s success.

The ad promised the reader could STOP LOSING money and START MAKING futures profits, while limiting risk to the exact penny. What kind of profits and risks:

*$975 gain in 2 weeks. Maximum risk: $190
*$3,500 gain in 6 weeks. Maximum risk: $493
*$8,077 gain in 4 weeks. Maximum risk: $1,027

Another very successful ad I wrote that ran in Forbes dramatically outpulled the previous ad by calling out millionaires and a problem many of them faced. The headline:

The 4 Most Costly Estate Planning Mistakes Made By Those Worth $3 Million to $250 Million





















This ad was targeted to the rich—and many of them responded for the FREE Special Report.

The ad revealed four common estate planning mistakes the rich often make, and promised them a FREE Special Report that would help them avoid each one and reduce estate tax costs up to 90 percent. The result? They’d preserve the lion’s share of their hard earned wealth.

How well do you know your prospects? And how well are you calling them out in your promotions?