Could a landing page design make a big difference in sales? You bet!

It’s been known that in direct mail, graphic design excellence can boost sales and profits.  This is why the best graphic designers are most often the ones behind pieces that mail in the millions.

         

But would this hold true for a landing page selling a nutritional supplement?

         

A recent split test by one of my clients showed the value of hiring a top-notch graphic designer for landing pages.

In this test, a landing page I wrote was laid out by one of my freelance designers and by an in-house designer
 

Every send was split tested to see the difference between the designers.  The results?  Eye-opening!  The freelance designer’s piece generated 60% more $$$ per name and 50% more $$$ per click. The end result?  Over 53% more dollars generated!

Proves this point:  It's worth it to hire a freelance graphic designer.