What’s Better: “Credit in Your Account” or “Special Savings”?

Last week I got an email from iHerb.com.  I buy some of my supplements from them.

This email caught my attention because subject line was: $5.00 Loyalty Credit in Your Account.

The email went on to say they had “upgraded” my account to include their new Loyalty Credit Program.

This new program entitles me to automatically earn a 10% credit on every iHerb order, regardless of size.  The 10% credit can be applied toward my next order, placed within 60 days, once my current order is shipped.

They mentioned, to give me a jumpstart, they’ve deposited a credit of $5.00 in my iHerb account, a 10% minimum of the average order value, based on the orders I placed over the past year.

            This was a very effective mail for three reasons…

1)    The idea that I have a “credit” in my account was very appealing.  Better than the standard, BOGO Free or Special Savings.

2)    Being “upgraded” made me feel valued and appreciated.

3)   Getting on-going credit sounded very appealing—I like building up credit so I can get something at a big discount or nearly free.

Guess what?  I used the $5.00 credit for my next order.

This is a good lesson in how to get the attention of your customers…make them feel valued…and get another order.

Sometimes all it takes is a fresh look at old sales tactics.  Works like magic!

The Fear of Loss is Often More Powerful Than the Desire For Gain

In my seminar, Why People Buy or Don’t Buy, the eight most powerful buying motives are revealed.

Two motives that often trigger the most buying are the Desire for Gain and the Fear of Loss.

The Desire for Gain is when you have something good and you want more, whether it be money, health or any other prized object.

The Fear of Loss is often tied to financial loss, but likewise could be the fear of poor health or losing freedom and independence.

If you can tie one of these buying motives to an urgent problem, you can get the attention of prospects.

For example, a landing page I wrote for a unique prostate formula uses this headline:

                                  Prostate Rip-Off Leaves      
                                Millions of Men in Misery

Countless men are suffering with urinary frequency and urgency, even feeling helpless in the bedroom, because of FAILED prostate supplements.
                 

                                             Learn how a new breakthrough delivers      
                                    15 times more powerful prostate and urinary relief.

 

The landing page goes on to reveal why a special type of saw palmetto is being effectively used by men in Europe to alleviate their prostate, urinary and performance problems, yet most Americans are not taking it.

It also exposes five Saw Palmetto Rip-Offs that are leaving many U.S. men in misery. 

The solution?  A superior Saw Palmetto comparable to that used in Europe that’s 15 times more powerful that typical saw palmetto.

What’s more, it’s been clinically proven to increase maximum urinary flow by 51.4 percent…reduce frequency of nighttime urination by 73 percent…decrease prostate size…and improve sex!

The Fear of Loss has powerfully motivated men to order this unique prostate supplement—and the promotion is currently running very successfully.