You know testing subject lines is vital for on-line
marketing.
These tests can result in significant differences in open
rates, click through rates and of course, orders.
But could they make difference in the
size of the average order? Yes! And this can make a huge difference in your
profitability.
For a natural testosterone boosting
product, I wrote two different subject lines:
Subject: 3 reasons why most testosterone boosters fail
Subject: Will the next great testosterone booster be unjustly banned?
The first subject line (3 reasons)
was followed by an email that revealed that most testosterone boosters fail
because they work too slowly…have only been tested on rats…or lack high enough dosages
for fast results.
The second subject line (unjustly
banned) was followed by an email that revealed that most every low testosterone
solution has come under scrutiny by Big Government. I then added that if history is any
indication, the government may soon ban many legitimate natural testosterone
boosters by lumping them in with steroids and unnatural hormones. I then told readers that this new
breakthrough T booster is perfect legal, over the counter, clinically tested
and still available “at this writing.”
The results of this test? Both subject lines produced similar open
rates and click through rates. But the
average order of the “Unjustly banned” subject line was much higher—so it was
the clear winner!
