Whether it’s greedy Wall Street stockbrokers…bumbling bureaucrats on Capitol Hill…rich drug companies…or anyone trying to pull a fast one on consumers, identifying the “enemy” sets the stage for successfully making your sale.
How? By exposing the “straw man” and showing why your solution is better.
Take for example the successful promotion I wrote for a natural health newsletter, Chinese Medicine Healing Miracles.
The cover headline, Why the Chinese Don’t Get Sick Like We Do… “17 times les heart disease and 5 times less breast cancer” sets the stage for a eye-opening comparison between the shocking failure of Western Medicine and the amazing success of Traditional Chinese Medicine.
This promotion exposes why Western’s medicine’s cut, burn and medicate philosophy means over 770,000 Americans are injured or die each year from drug side effects…and less than HALF of surgeries, drugs and tests that doctors recommend have been proven effective.
But the promotion gives hope to the reader with once forbidden healing secrets used for over 4,000 years by Chinese healers such as…
*How to reduce high cholesterol 44% without statin drugs…with food that mimics the drugs, yet with no deadly side effects
*The risk of stroke is CUT in half…with an easy, ancient stretching secret
*Pain vanishes in knees…using nothing more than the palms of your hands
*"I laughed, when the doctor rubbed by ears—but then my allergies vanished!"
By exposing the flaws of Western Medicine and reveal Chinese healing miracles now proven by the Mayo Clinic, the American Association of Cancer Research, the U.S. National Institutes of Health and by doctors worldwide….
…I was able to prove the power of Chinese healing miracles and substantially increase subscription orders by 20%.
Who is the “straw man” in your next promotion?
